BRANDING

The Snacc Den

The Snacc Den, my first start-up, is a Manila-based cloud kitchen birthed during 2020’s lockdown. Its inception had a simple mission – to serve Metro Manila nostalgic childhood favorites inspired by global flavors. My business partner and I aimed to bring home flavors from our trips to Spain, New Zealand, The United States, and Argentina.

Since I was my own client, I had the creative freedom to design the entire brand identity from ground-up. Simple, yet striking was all I wanted in order to get the value of our products across.

Product Photography by Fern Dy
Brand Identity, Illustrations, and Layouts by 🙋🏻‍♀️

Logo Development

For its logos, I envisioned a hand picking up a cheese ball, an emblem which became the brand mascot. Another way to see it – raising your hand up in this exact motion after biting into goodness *chef’s kiss*

Product Elements

A huge chunk of the brand’s story may be seen through its use of pop-culture references from classic films and television shows in the late 90s and early 2000s – Ratatouille, A Goofy Movie, and The Popeye Show (left to right). Their main characters were used as product names, and made their individual cameos as our product line slowly expanded.

︎︎︎Take a look at how these elements were applied to our packaging labels︎︎︎

Catalogue shots for our hero dips – Remy’s Marinara and Popeye’s Aioli

Here’s a sneak peak of the official menu. The Snack Den turns meal starters like mozzarella cheese balls into non-conventional snacc options by incorporating deli cheeses like camembert, ricotta, blue cheese, and spicy colby-jack. Our sauces are made fresh from locally-sourced produce, combined through slow-cooking methods.

Key Visuals

For our product shots, we stayed away from layouts that looked too contrived, and instead layed out the snaccs exactly how they should be eaten – piping hot and messy.

Aside from mouth-watering closeups, we felt the need to incorporate human elements to elicit a more personal relationship with our customers. We thought, “what situations would be best complemented by our snaccs?” Game night, date night, or anything that calls for some good quality pica-pica, really!

Lifestyle

The end-goal was to build a lifestyle around the brand. We wanted an inclusive and highly “organic” community in which people find themselves (not solely for the food, but for the overall experience!) From our packaging down to our merchandise, customers are made to feel like they’re part of the den.

︎︎︎ Scroll to see merch and packaging IRL ︎︎︎